Do The Right Things
Running your business is hard enough. The last thing you need is marketing that wastes your time and money.
With 20+ years of battle-tested experience, I cut through the noise to deliver what actually works for businesses your size. No corporate fluff, no aimless experimentation, just targeted strategies that drive growth when resources are tight.
We'll identify your highest-impact opportunities without the financial burden of a full-time marketing hire or agency retainer. Startups and growing businesses need marketing that moves as fast as they do with results you can actually see.
Together we will:
Craft your unique voice - Stand out in a market where your competitors all sound the same
Define your ideal customers - Stop chasing everyone and start converting the right people
Outthink, not outspend - Create strategies that punch above your budget's weight class
Take decisive action - Transform good intentions into revenue-generating content
Master the AI advantage - Use AI as your secret weapon, guided by human experience that knows what output actually works
Measure what matters - Track the metrics that impact your bottom line, not vanity stats
We'll identify your highest-impact opportunities without the financial burden of a full-time marketing hire or agency retainer. Startups and growing businesses need marketing that moves as fast as they do with results you can actually see.
Service Packages
These packages are a shorthand to help you hit your goals. Whether it’s a look into your paid media efforts, make a plan to get more social followers, or launch a new product, I’ve got you.
Ongoing Marketing Support
Big results, flexible commitment. Get expert marketing help without the overhead of a full-time employee.
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Big-Picture Strategy & Insights
Custom marketing roadmaps
Competitive analysis
Brand, Content & Online Presence
Brand voice refinement
Content strategy and creation
Digital presence optimization
Marketing Action & Growth
Campaign development and execution
Performance tracking and optimization
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Basic Package: (Ideal for startups) - Monthly strategy, basic insights, essential execution support.
Pro Package: (For growing businesses) - Bi-weekly strategy, comprehensive research, multi-channel execution.
Enterprise Package: (For established businesses) - Weekly strategy, detailed data analysis, customized strategies across all channels.
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Let's talk! Pricing is based on your needs and budget.
Customization Options Available
Long-Term Commitment Discounts
Content Creation & Strategy
Bring your brand to life with authentic content and brand stories that hit with your audience wherever they are.
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Content Strategy: A plan to know what to say, where to say it, and how to say it to get your audience's attention. I’ll help you plan content that speaks to your customers and gets them to take action, whether that's buying, signing up, or just remembering your brand.
Pricing
$1,500–$2,500: Basic content strategy Includes audience personas, high-level content themes, and a 3-month calendar.
$3,000–$5,000: Comprehensive strategy Includes audience research, competitor analysis, channel strategy, keyword research, 6-month content calendar, and content brief templates.
Content Calendar Creation (standalone): Stay organized with a custom content calendar tailored to your goals.
Pricing: $500-$1,000 depending on duration
Content Repurposing: Get more mileage out of your existing content by repurposing it across channels.
Pricing: $500-$1,000
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Craft compelling messages that drive action. We'll help you create email campaigns and promotional content that resonates with your audience and boosts conversions."
Individual services:
Email Content Creation: Engaging emails that nurture leads and drive sales.
Single email template: $200 - $500
Email series (3-5 emails): $500 - $1,500
Campaign Content: Promotional content for launches, events, or special offers.
Basic campaign package (1-2 channels): $1,000 - $2,000
Advanced campaign package (3+ channels): $2,000 - $5,000
Landing Page Copy: Persuasive copy that converts visitors into customers.
Basic landing page: $500 - $1,000
Advanced landing page with A/B testing: $1,000 - $2,500
Campaign Setup: Get your campaigns up and running smoothly. Includes setup in your email platform and integration with other tools.
Basic setup (single email campaign): $200 - $500
Advanced setup (multi-email campaign or complex integrations): $500 - $1,500
Analytics and Reporting: Track your email and campaign performance to refine your strategy.
Monthly report: $250 - $500
Quarterly in-depth analysis: $750 - $1,500
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Keep your feeds fresh with content that stops the scroll, sparks a response, and turns followers into fans
Individual services:
Content Creation: Eye-catching posts that align with your brand voice.
Single platform package (15 posts/month): $500 - $1,000
Multi-platform package (30 posts/month across 2-3 platforms): $1,000 - $2,500
Community Management: Keep your audience engaged with timely responses.
Basic package (1-2 hours/day): $500 - $1,000/month
Advanced package (3-4 hours/day): $1,000 - $2,000/month
Analytics and Reporting: Track your progress and refine your strategy.
Monthly report: $250 - $500
Quarterly in-depth analysis: $750 - $1,500
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Make your website work harder for you. We'll craft compelling copy that tells your story, ranks in search, and turns visitors into customers. From snappy homepage headlines to in-depth articles, I’ve got you covered.
Individual services:
Website Copy: Crisp, clear messaging that guides visitors through your site.
Basic 5-page website: $1,000 - $2,500
Additional pages: $200 - $500 per page
Blog Articles: Engaging, SEO-friendly content that establishes your expertise.
500-word article: $250 - $500
1000-word article: $500 - $1,000
SEO Optimization: Fine-tune your existing content to climb search rankings.
Per page optimization: $100 - $300
Site-wide SEO audit and recommendations: $500 - $1,500
Whitepapers/Case Studies: In-depth content that showcases your knowledge and builds trust.
4-6 page whitepaper or case study: $1,000 - $2,500
Creative Content: Eye-catching visuals and copy for ads, infographics, or landing pages.
Priced per project, starting at $500
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Harness the power of video to captivate your audience and boost engagement. We'll help you plan effective video content that aligns with your brand and marketing goals."
Individual services:
Video Content Planning: Strategic guidance on incorporating video into your marketing mix.
Basic video content plan: $500 - $1,000
Comprehensive video strategy: $1,500 - $3,000
Video Script Writing: Compelling scripts that bring your brand story to life.
Short-form video script (up to 60 seconds): $250 - $500
Long-form video script (2-5 minutes): $500 - $1,000
Storyboarding: Visual outlines to guide your video production.
Basic storyboard: $300 - $600
Detailed storyboard with shot list: $600 - $1,200
Video Production Management: Expert guidance and oversight throughout the video creation process. I’ll handle the entire video production process for you. From finding the right production team to ensuring the final product meets your goals, I’ll manage every step so you don't have to.
Project scoping and vendor selection: $500 - $1,000
Full project management (per video): 15% - 20% of total project budget, minimum $1,000
Audits With Insights
Know where you’ve been to chart your next move - Expert audits for clarity and growth.
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Brand Positioning: Deep dive into brand identity, messaging, and market positioning. Includes competitive landscape assessment to sharpen your edge.
Pricing: $1,500
Content Audit: Assessment of your existing content to identify gaps, opportunities, and areas for optimization.
Pricing: $500-$1,500 depending on scope
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In-depth analysis of marketing strategy alignment, campaign effectiveness, and performance metrics. Identify gaps and growth opportunities.
Pricing: $1,750
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Comprehensive evaluation of your customer's journey—from first interaction to post-purchase. Focuses on digital touchpoints while considering all relevant channels. Identifies gaps, pain points, and opportunities to enhance the overall brand experience.
Pricing: $2,000
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Ideal for small businesses and startups on a tight budget. This high-level audit provides top 3-5 actionable recommendations to help you improve your marketing without breaking the bank.
Pricing: $750 – $1,250
Analytics & Insights
Turn data into action. We'll help you uncover insights that drive smarter strategies and better results.
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Understand what's driving sales and where you can improve. We'll analyze your e-commerce performance to uncover trends, optimize your funnel, and boost conversions.
Pricing: $1,000-$2,500 depending on the depth (e.g. basic vs advanced metrics)
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Measure the impact of your media spend and campaigns. We'll track performance across channels, identify top-performing efforts, and recommend ways to maximize ROI.
Pricing: $750-$2,000 per campaign or monthly analysis
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Get to know your audience better than ever. We'll help you identify key customer segments, recommend best channels to reach them, and tailor your messaging to their needs.
Pricing: $1,000-$3,000 depending on the complexity (e.g. basic segmentation vs advanced behavioral insights)
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See how you stack up against the competition with detailed performance comparisons and market insights.
Pricing: $1,000–$3,000 depending on industry size and the depth of analysis.
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A complete analytics solution tailored to your business. We'll analyze your sales, customer data, campaign performance, audience insights, competitive benchmarks, and provide custom dashboards to track your key metrics in real time. Includes actionable recommendations to drive results
Pricing: $3,500–$7,500 depending on the scope of data
Strategic Marketing Plans
Your custom marketing roadmap - Expert-crafted strategic plans that turn goals into growth and ROI.
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Your all-in-one marketing blueprint. We'll craft a detailed strategy covering brand positioning, audience segmentation, channel selection, content strategy, and performance metrics—designed to drive business success.
Pricing: $3,500
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A tailored content and engagement strategy that aligns with your business goals. Includes audience targeting, platform selection, and guidance on key performance indicators (KPIs) to measure success.
Pricing: $2,500
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Strategic roadmap for effective email marketing. Includes audience segmentation, content strategy recommendations, and KPI guidance. Price varies based on depth and complexity of the plan.
Note: This is for strategy only and does not include email creation, template design, or campaign setup.
Pricing $500 - $1,000
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Strategic roadmap for paid media success. Includes audience targeting, platform recommendations, budget allocation guidance, campaign structure planning, and KPI recommendations tailored to your business goals and competitive landscape.
Note: This is for strategy only and does not include ad creation, campaign setup, or ongoing management.
Pricing: $1,000 - $3,000
Price varies based on the level of detail required and the complexity of your business needs."
Additional Services: For clients seeking ongoing support, I offer a hybrid model that includes a base management fee plus a percentage-based media markup. Contact me for details on managing your campaigns end-to-end.
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Efficient, budget-friendly marketing plans for small businesses and startups. Get actionable insights and a clear roadmap without breaking the bank.
Pricing: $1,500 – $2,500
Branding
Whether you’re launching a new brand or refreshing an existing one, we’ll build a brand that stands out and connects.
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A deep dive into your business to uncover opportunities and define your brand direction.
A 3-hour intensive session where we analyze your business, market, and competitors. You’ll walk away with a comprehensive report full of actionable recommendations to elevate your brand.
Pricing: $2,500
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Define the foundation of your brand with a clear strategy that guides everything you do.
IIncludes your brand positioning statement, tone & voice guidelines, mission and vision statements, core values definition, target audience personas, and brand story/messaging framework. The messaging framework expands on your brand story, providing detailed guidance on key messages, audience-specific messaging, and proof points to ensure consistency across all channels.
Pricing: $5,500
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Bring your brand to life with visuals that make a lasting impression.
Includes logo design (primary, secondary, and icon versions), color palette selection, typography selection, photography style guide, basic brand guidelines document, and social media profile images. Everything you need to create a consistent visual identity.
Pricing: $7,500
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The ultimate branding solution for big ideas and maximum impact.
Combines all elements from the Brand Strategy Session, Brand Strategy Development, and Brand Identity Design. Includes additional strategy sessions, expanded brand guidelines, and customized deliverables tailored to your business goals.
Pricing: $13,500 (Save $1,500)
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Create a memorable name and tagline that captures the essence of your brand.
Pricing: $2,000–$5,000 depending on research and complexity.